Our review of NOW broadband

Does Sky own NOW TV?

In short, yes it does! NOW TV was founded in 2012 as a division of Sky Limited. NOW TV was originally just a TV streaming subscription service trying to rival Netflix. But, in 2016 NOW TV launched 'NOW Broadband' to its UK customers. The broadband service runs on the Openreach network, and since both NOW Broadband and Sky are owned by Sky Limited, you're essentially getting the same broadband as Sky customers but at a slightly lower rate. You can expect the same broadband speeds and the same part-fibre and full-fibre technology.

Is Now TV as good as Sky TV?

It’s hard to see why anyone would join Sky TV when NOW TV can stream Sky Cinema, Sky Sports, and thousands of ad-free children's TV episodes without a contract. NOW TV can also offer other channels that won’t be found on Freeview like Sky One, Sky Atlantic, MTV, Gold, Discovery Channel and more.

NOW TV is all about flexible, hassle-free TV. One of the advantages of NOW Broadband over its sister company Sky is the option to sign up without a contract. Customers who are happy to sign up for a 6-month contract will get a reduced rate. Dip in and out for a month whenever you choose. It’s perfect for keeping children entertained during the summer holidays.

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  • When it comes to the number of TV channels available, SKY wins hands down. NOW TV will work out cheaper if you only want select channels, or only want Sky cinema passes to entertain the children during the holidays. Other things to consider are that Sky TV generally offer a free Sky box (installation fee may apply). NOW TV does not come with a Smart Box device, so watching NOW TV would require the additional purchase of a NOW TV device (prices range from £14.99 to £45.99). Before you splash out, you may already have a compatible device. NOW TV supports over 60 devices including iPad, iPhones, Samsung Smart TVs, Apple TV, PS4, Xbox One, EETV, LG Smart tvs and more. The key feature missing from NOW TV is the ability to record streamed TV - less of a problem with TV on demand, but there’s no guarantee your program will be there when you want it. Sky however is the master of TV planning and recording, so if recording TV programs is important to you, NOW TV may not be the best option.

  • If you want to watch Freeview channels, this can be done via apps like BBC iPlayer, ITV X, My5, & Channel 4, which are built into the NOW TV Smart Box. Other paid TV services like Netflix are also available via apps (additional subscription required).

  • Switching to NOW Broadband is simple. Start by entering your postcode into our broadband availability checker. This will display all available broadband options and any exclusive deals we may have. Following the sign-up link will automatically apply any discounts, ensuring you get the best price (and you'll also be helping us keep the lights on).

    Once you've been redirected to the NOW Broadband website, simply complete your sign-up. At this stage, you'll be able to confirm availability at your address and see your anticipated connection speed before finalising your order.

    Before switching, check your existing broadband contract to avoid any early termination charges. Some providers may require you to return your old router, typically providing a prepaid returns box so it can be recycled or reused.

    If you're switching from another Openreach provider (such as BT, Sky, TalkTalk, or Plusnet), 'NOW' will manage the switch on your behalf. If you're moving from Virgin Media or another independent network, you’ll need to cancel your existing service separately. Your activation date will be confirmed during sign-up, and a router will be sent before your service goes live.

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